Gone are the days when dealers could get by with conducting online commerce only through their website. Technology advancements have brought on transformations in consumer behaviour, and consumers are demanding faster and more convenient modes to buy what product they want when they want. Increasingly, that implies buying through social media platforms.
User demand is transforming eCommerce into a more social experience, and brands worldwide are taking notice. The reason being building meaningful social connections with your customers – along with their trusted circles – can help drive loyalty and even revenue.
In This Webinar You Will Get To Learn:
• What social commerce means and how the landscape of platform buying has evolved
• What brands can do now to adapt their eCommerce strategies
• How this high-impact trend can give business access to a growing market base
• Strategies to help put a business brand at the centre of consumer conversations
About the Speaker
Dr Amit Kumar Bhardwaj is currently working as an Assistant Professor at L. M. Thapar School of Management (LMTSM), Thapar Institute of Engineering & Technology, Patiala. He is a PhD in the domain of visualization based Security System, from Computer Science & Engineering Department, Thapar Institute of Engineering & Technology, Patiala, Punjab, India.
Topic: “Social Commerce“
Speaker: Dr Amit Kumar Bhardwaj (Assistant Professor, Thapar Institute of Engineering and Technology)Date and Time: 20th April 2021, Tuesday at 1:00 PM (IST)